Establish Your Brand Identity & Brand Guidelines

About Course

Your logo is NOT your Brand Identity!

Your logo is just the beginning of your branding story, a strong brand identity goes way beyond that. It’s not just about pretty logos and colours (though we love those too) – this workshop is all about nailing down who you are, what you stand for, and making sure your customers remember you. We’ll help you define your brand’s personality, choose colours that align, and create guidelines to keep everything cohesive and professional. Are you ready to stand out in a crowded market?

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function updateLogoColor() { let container = document.querySelector(".glassy-container"); let logo = document.querySelector(".logo"); // Get the background color of the element *behind* the glassy container let bgElement = container.parentElement; // Adjust if needed let bgColor = window.getComputedStyle(bgElement).backgroundColor; // Convert RGB to brightness level function getBrightness(color) { let rgb = color.match(/\d+/g); return (parseInt(rgb[0]) * 0.299 + parseInt(rgb[1]) * 0.587 + parseInt(rgb[2]) * 0.114); } let brightness = getBrightness(bgColor); // If brightness is below 128 (dark), switch logo to white logo.style.color = brightness < 128 ? "white" : "black"; } // Run on page load and window resize window.addEventListener("load", updateLogoColor); window.addEventListener("resize", updateLogoColor);