After 20+ years of consulting with small businesses, we’ve identified a critical pattern: most owners are so busy working in their business they completely forget to work on their business. This fundamental disconnect has led us to develop our new workshop series, designed to address the exact challenges that keep small businesses from reaching their full potential.
The Working “In” Versus “On” Business Dilemma
Small business owners typically wear multiple hats – managing sales, payroll, staffing, product delivery, and quality control simultaneously. These day-to-day operations consume their focus, leaving little room for strategic growth planning. What gets lost in this shuffle are the foundational elements that truly drive business growth: understanding who to talk to, what to say, how to say it, and what to deliver to effectively engage and convert audiences.
“Business owners are doing the wrong things all the time. Their staff aren’t in the right alignment with them,” our team has observed through hundreds of client engagements. This misalignment stems from lacking clear foundations that everyone in the organisation understands and champions.
Simplifying Agency Expertise Through DIY Workshops
Our new workshop series puts small business owners in the driver’s seat, giving them access to frameworks that would normally require 30+ hours of costly agency time. We’ve distilled two decades of consulting expertise into accessible, step-by-step guidance that business owners can implement themselves.
The workshops differ fundamentally from traditional business coaching by providing pre-recorded, readily-available guiding tools and resources paired with live Q&A support through our private community. This format allows business owners to work through professional-grade strategies at their convenience – whether during a spare moment, intended business growth hacking or when tackling a pressing business challenge.
Our framework includes carefully crafted worksheets, templates, guides, and tools designed to help owners make strategic decisions without requiring agency-level expertise. “Instead of going on and asking AI or midnight forums what to do, they’re actually getting professional guidance that’s not going to steer them in the wrong way,” explains our founder.
Inside the”Set Your Business Direction” Workshop You Will Gain Clarity and Direction
Our flagship workshop, “Set Your Business Direction,” directly addresses the directionlessness many business owners experience through four comprehensive sessions:
- Session 1 helps owners understand their customers through deep audience insights that inform product development and marketing.
- Session 2 focuses on creating a compelling brand story that differentiates the business from competitors.
- Session 3 guides owners in crafting purpose, mission and vision statements that provide a clear roadmap for business decisions.
- Session 4 establishes company values that build cohesive culture, attract the right customers, and retain employees.
This structured approach stops business owners from “guessing and being guided by the wrong advice,” providing clarity and direction from award-winning agency experts who understand the path to sustainable growth.
The “Aha Moment” That Transforms Business Decision-Making
The most transformative moment for workshop participants comes when they realize how much they didn’t actually know about articulating their own business. One participant described being “gobsmacked” at how the process helped them express things they intuitively knew but couldn’t communicate effectively.
This newfound clarity empowers owners in multiple ways: networking at events, crafting sales and advertising messages, communicating directly with clients, and helping others understand what their business truly stands for beyond profit. As one business owner put it, “I actually know what to do now. I know what I need to do with the company. I know where I need to focus.”
The workshop helps transform the scattered advice from gurus, freelancers, marketing agencies, and generic AI tools into a coherent framework that provides true clarity and momentum.
Breaking Down Brand Strategy Misconceptions
Perhaps the most dangerous misconception we address is that brand strategy isn’t necessary. Many business owners fail to recognize that every aspect of their business connects under what we call “the marketing umbrella.” Without proper brand foundations, developing effective marketing, website, sales, and customer service strategies becomes nearly impossible.
This shortsightedness “puts you in a rut where you’re constantly fighting day-to-day operations” rather than growing strategically. Business owners remain stuck at one speed or become vulnerable to market fluctuations.
Our workshop provides the strategic foundation that underpins everything else, creating a stable platform for sustained growth rather than reactive scrambling.
Flexible Pricing That Meets Real Business Needs
Understanding budget constraints, we’ve created two pricing models: individual workshop purchases based on specific pain points, and a discounted 12-month membership providing access to all nine workshops as they’re released. This flexibility allows business owners to address their most pressing needs first or commit to comprehensive business transformation at a pace that works for them.
Our early-bird special offers additional value for those ready to take immediate action on their business foundations. The investment represents a fraction of traditional consulting costs while delivering the same proven strategies and frameworks that have guided our clients to success for over two decades.
Through these workshops, we’re not just sharing knowledge – we’re providing the practical tools and guidance that small businesses need to move from surviving to thriving. The clarity, direction, and growth these workshops facilitate represent the difference between businesses that struggle and those that lead their industries.
Business owners can now gain the clarity they need and take a moment to stop working in your business and start working on it with our Set Your Business Direction Workshop. Get the right clarity, define your strategy, and build a foundation for sustainable success—within your budget.
Join today and start making confident business decisions.
