3 tips for choosing a strong brand name… 💌💪
1. Choose a name that’s easy to remember, distinctive and doesn’t have negative connotations. It needs to resonate with your target market, as well as stick easily in their minds.
2. Carefully vet prospective brand names by researching it online, verify if it can be trademarked, and check if the associated URLs are available. There’s nothing worse than getting started, only to receive a cease & desist letter or find out down the track you cannot protect your own brand!
3. Decide if your brand logo will be text-only, known as a wordmark, or if you’ll be using a symbol, or a combination of the two.
🔑 The keys to a great brand name:
✅ It is easy to say and remember⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ It embodies the mission, values, and goals of your business⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ It’s something people want to be associated with
Phew, that’s a lot to ask of just a word or two! If you’re ready to build your brand online contact us today to learn more about how you can grow your business with a solid brand identity.
Are you following our 3 tips to build a brand name? Leave us a comment below with your thoughts. 👇
