Set Your Business Direction

Mission, Vision, Values & Brand Story

In this strategy-focused workshop, you will establish strong foundations to build trust, attract the right customers, and create a thriving company culture by seamlessly integrating your principles into tools to succeed and lead with confidence.

$350.00
inc. GST
Early Bird Special!    Use Code: "Early Bird" for 30% Off!      

What You'll Walk Away With

Set the future direction of your business to reach your goals faster.

Build trust & authority through connection & shape company culture.

Understand your customer, inside & out to drive action.

See clearly, lead your team with certainty & confidence.

Workshop Details

Designed for small business owners, entrepreneurs, and teams, this workshop eliminates the guesswork by providing proven strategies from an award-winning agency, saving you time and resources. 

This workshop eliminates the guesswork by providing proven strategies from an award-winning agency, saving you time and resources. Whether you’re just starting or looking to refine your approach, this workshop is the perfect solution to set your business on the right track.

Don’t be another business that struggles due to a lack of direction. This strategy-focused workshop is purposefully designed to help participants take action and make decisions with the end results in mind.

Whats Included?

  1. Strategy & Direction
    Access 20+ years of expert strategy and guidance from Peggy, an Award-winning Agency Founder, providing resources reflecting industry changes and delivering proven results.
  2. Worksheets, Guides & Templates
    Access professional guidance, how-to’s, and strategies through our carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.
  3. Live Q&As + FB Community
    Join our members-only community to participate in live Q&A sessions and network with like-minded business owners. Benefit from over two decades of industry expertise, with resources continually updated to reflect the latest market trends.
  4. Learn Your Way
    Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement at your own pace.

The best part? You can take part in the workshop at your own pace. Simply follow our professional, proven recipe for success and enjoy the benefits of an impactful mission, a clearly defined vision, and core company values that will guide your business to success.

  1. Self-Paced Flexibility
    With 12 months of access, this workshop fits seamlessly into your schedule, allowing you to learn and implement strategies at your convenience.
  2. Proven Strategies
    These are the exact strategies we’ve used to help clients achieve growth, brand alignment, and deeper customer connections.
  3. Hands-On Resources
    Gain access to pre-recorded training videos, actionable worksheets, live Q&As, Canva templates, and AI prompts to support your journey.
  • Session 1: Understanding Your Customer
    Gain deep insights into your target audience to tailor your products and marketing more effectively.
  • Session 2: Creating Your Company Brand Story
    Develop a compelling narrative that differentiates your brand in the marketplace.
  • Session 3: Crafting Your Purpose, Mission & Vision
    Establish a clear roadmap to guide your business decisions and inspire your team.
  • Session 4: Defining Your Company Values
    Build a cohesive company culture that attracts customers and retains employees.
  • 9 Pre-Recorded Training Videos presented by Award-Winning Agency Founder, Peggy Worrell. Each session will cover each aspect of setting your business direction.
  • 8 Action-Taking Worksheets that are practical tools to apply concepts directly to your business.
  • Exercises & Example to assist with implementation
  • Customisable Canva Templates professionally designed templates to streamline your process
  • Real-World Tested AI Prompts (for tools like ChatGPT, Bard, etc.) to articulate your vision and messaging
  • Live Q&A Sessions to get answers to your questions and gain deeper insights in real-time.

Meet Peggy, the Founder and Director of Marketing Your Brand, an award-winning brand and website agency. Having started her first business at 19, Peggy brings over 20 years of expertise in marketing, UX design, branding, and media, helping all businesses from start-up to scale-up generate over $20+ million in revenue across diverse industries.

Peggy thrives on transforming marketing challenges into high-performing brands and websites that audiences love. Her proven strategies focus on delivering results through smart, purpose-driven approaches implemented at the right time.

She believes success isn’t about big budgets—it’s about strategies with intention that drive real growth.

Join Peggy in the “Set Your Business Direction” workshop to gain the tools, insights, and confidence to take your business to the next level. Take part in this workshop, use the resources, and Peggy looks forward to seeing you in our live Q&A sessions!

Want to know more about Peggy’s journey and how she’s helped businesses like yours succeed? Click below to discover her story and expertise.

Foundations For Success

A clear mission keeps your business focused, ensuring every decision moves you toward success. Your vision keeps you motivated and on track, helping you stay competitive and future-proof. When both are aligned, your marketing attracts the right audience and builds trust.

  • Stop second-guessing your business decisions.
  • Keep your brand message clear, consistent, and compelling.
  • Make marketing easier by knowing exactly what to say and who to target.

Your story makes your business memorable. Your values build credibility. Together, they create an authentic brand that customers connect with.

  • Stand out from competitors with a brand that feels real and relatable.
  • Build trust by showing customers what you believe in—not just what you sell.
  • Attract loyal customers who share your values and stay engaged.

When you know exactly who you’re selling to, your marketing becomes more effective. Instead of wasting time on the wrong audience, you attract customers who actually need what you offer.

  • Increase sales by speaking directly to your ideal customer’s pain points.
  • Create messaging that resonates and feels personal.
  • Spend less on marketing while getting better results.

Without clarity, businesses stall. With a solid mission, vision, and customer strategy, you can make bold decisions, grow faster, and stand out in your industry.

  • Stop wasting time on trial-and-error strategies.
  • Align your team with a shared vision for success.
  • Create marketing and sales strategies that actually drive growth.

Backed By Real-World Expertise

Workshop Reviews

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