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When AI Shortcuts Backfire 🧩💻 Tried buildin When AI Shortcuts Backfire 🧩💻 Tried building a website with AI? We did. Even with the right prompts and content, we spent more time fixing errors, rewriting clunky copy, and restructuring the layout than if we’d built it from scratch. Strategy, messaging, and user experience aren’t things you can automate and forget. AI can help, but shortcutting the process will cost you more in cleanup than it saves in speed. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AIWebDesignFails #ConversionStrategy #UXMatters
Real Brands Need Real Stories 🚗🎭 Volvo’s Real Brands Need Real Stories 🚗🎭 Volvo’s AI-generated ad skipped the cars, skipped the roads, and missed the mark. Stylised visuals and cinematic flair can’t replace real storytelling. People don’t buy safety or luxury from pixelated concepts. They want authenticity, connection, and proof your brand delivers. Your brand promise doesn’t live in aesthetics. It lives in experience. And AI can’t fabricate that. Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AIInAdvertising #BrandExperienceMatters #VolvoAdBreakdown
Why Emotion Still Wins in Ads 🎯💬 No matter Why Emotion Still Wins in Ads 🎯💬 No matter how iconic your brand is, you can’t fake heart. Emotional connection comes from real storytelling, not pixel-perfect automation. AI might speed up production, but warmth isn’t something you can code. Let’s talk about why Coke’s ad missed the mark, and what authentic branding truly looks like. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AIInAdvertising #BrandMessagingMatters #EmotionalConnection
The $500K Mistake That ALMOST Happened 🚨💭 A The $500K Mistake That ALMOST Happened 🚨💭 A good agency doesn’t just tick boxes, it protects your brand like it’s their own. We once had a client ready to launch a self-made branding concept. No strategy. No checks. Just vibes. But our QA team hit pause. Why? Her idea leaned on a trademark she didn’t own. If we hadn’t flagged it, she’d be staring down a $500K lawsuit. That’s the kind of partner you want, one that asks the hard questions before things go live. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AgencyThatThinks #BrandProtection #SmartMoves
Why Hiring an Agency Means More Than Just Results Why Hiring an Agency Means More Than Just Results 🤔✅ You might think hiring an agency is all about chasing flashy results, but I’ve learned it’s so much more than that. If you’ve got the budget, hiring a solid agency is one of the smartest moves you can make. You get strategic direction, reliable execution, scalability, and consistent support, without the stress of managing everything in-house. And here’s the real kicker: you’re not just paying for results. You’re investing in the quality assurance, the processes, and the microtasks that actually get you there. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AgencyStrategy #SmartBusinessMoves #QualityOverHype
Hiring In-House Isn’t Just a Quick Fix 👥📋 Hiring In-House Isn’t Just a Quick Fix 👥📋 Thinking of handing your next project to an internal employee or hiring a marketing person in-house? It’s not just about loyalty and consistency, it’s about investment. Yes, employees can offer dedication, brand immersion and long-term alignment. But they also come with onboarding costs, training time, payroll, leave, and the emotional weight of managing real people with real lives. Before you make the call, weigh the pros and cons. Because hiring in-house isn’t just a task, it’s a commitment. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #InHouseMarketing #TeamBuildingTruths #StrategicHiring
Good Work Starts with Great Strategy 🧠📋 If Good Work Starts with Great Strategy 🧠📋 If your agency skips strategy and dives straight into creation, you’re paying for chaos, not results. Good agencies start with planning, research and a deep understanding of your goals, market and audience. They map out milestones, allocate resources and schedule deliverables so your project runs smoothly from day one. That’s why you invest: not just for output, but for peace of mind and long-term success. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #StrategicExecution #AgencyThatPlans #StressFreeSuccess
Invest in an Agency That Invests in You 🧠📈 Invest in an Agency That Invests in You 🧠📈 Think hiring an agency is pricey? It is. But here’s what you’re really paying for. Behind that higher price point is a team that’s trained, secure, and committed to delivering consistent, high-quality work. From superannuation to software subscriptions, the investment goes straight into the people and platforms that power your project. Freelancers might be cheaper. DIY might feel tempting. But if your agency isn’t investing in training, tools, and team wellbeing, your results will show it. 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AgencyValue #SmartInvestments #CreativeTeams
Quick poll for business owners: Which one are you Quick poll for business owners: Which one are you stuck on right now? A) Defining your mission B) Crafting your brand message C) Understanding your audience D) All of the above Most people think it’s their website or social media that’s not working. But 9 times out of 10, it’s actually the brand clarity underneath that’s missing. The good news? We help you clarify every single one of these inside our workshops. That’s where real growth starts, when you finally have a clear direction to lead your brand forward. Drop your letter below, we’d love to know where you’re at.
Watch THIS Before Hiring A Marketing Agency 🚨🤝 If you’re chasing people for updates, you’re not working with the right agency. Well-run teams follow documented procedures, from onboarding to QA to launch. That means every deliverable hits the same standard, every time. Great agencies scale with your needs. No hiring. No training. Just a team that’s already built to deliver. Milestones, feedback rounds, delivery frameworks, it’s all baked in. So before you invest, ask: Do their processes actually work for you? 🎧 Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AgencyStandards #ProjectManagementDoneRight #ScalableSolutions
Getting website traffic but still hearing crickets Getting website traffic but still hearing crickets? That’s not just a website problem, it’s usually a brand clarity problem. Here’s the truth: ✔ A beautiful website means nothing if it doesn’t speak to the right people. ✔ Outdated messaging holds back conversions, no matter how good the design looks. ✔ If your business has grown but your brand hasn’t evolved, your website won’t work the way you need it to. The fix? Start with your brand direction, your mission, your message, your ideal audience, before you touch the website design. That’s exactly what we cover inside Workshop 1: Mission, Vision & Values. Join us and get the clarity your website (and business) needs to actually grow. Link in bio to get started.
Thinking about building (or rebuilding) your websi Thinking about building (or rebuilding) your website? Here’s the mistake most people make: They jump straight into colours, logos, and layouts - without a clear strategy behind it. The result? A beautiful website… that doesn’t convert. Before you spend a dollar on design or copy, start here: ✔️ Define your mission ✔️ Get clear on your audience ✔️ Map out your brand values ✔️ Refine your story ✔️ Lock in your messaging When these pieces are locked in first, your website becomes more than just “nice to look at.” It becomes a brand asset that attracts the right people and moves them to take action. That’s exactly what we teach inside Workshop 1: Mission, Vision & Values. If you’re ready to build a brand (and a website) that actually works - head to the website https://mybworkshops.com.au/ #mybworkshops #brandstrategy #websitetips #smallbusinessmarketing #missionvisionvalues
AI Fatigue Is Real (Here’s Why) 😵‍💫📉 AI Fatigue Is Real (Here’s Why) 😵‍💫📉 48% of marketers are using AI to create content, but only 12% of it actually works. We’re entering an age of template fatigue. Audiences can smell automation from a mile away, and they’re tuning out. Generic funnels, robotic captions, soulless visuals, it’s all starting to blur together. If your content feels like it was built by a bot, it probably was. And your audience knows it. Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AIContentFatigue #TemplateBurnout #HumanToneMatters
AI Mistakes That Could Cost You 💸⚠️ Using AI Mistakes That Could Cost You 💸⚠️ Using AI to generate content without proper checks? That shortcut could land you in serious legal trouble. From breaching ACCC regulations to violating IP and advertising laws, the risks are real, especially in finance, health, and legal sectors. What feels cheap and easy now might cost you half a million later. If your team’s using AI, make sure it’s strategic, compliant, and human-reviewed. Automation doesn’t excuse accountability. Watch the full episode via link in bio! #MarketingYourBrand #PeggyWorrell #AIContentRisks #LegalComplianceMatters #BrandSafetyFirst
The biggest mistake we see on small business websi The biggest mistake we see on small business websites? 💥 VAGUE messaging. “We’re passionate about helping people.” “We offer everything from A to Z.” “We just want to make a difference.” It sounds nice… But your ideal customer doesn’t connect with it. What they need is clarity: ✅ Who you are ✅ Who you help ✅ What you stand for ✅ Why you’re different ✨ That’s what we help you figure out in Workshop 1. So your website becomes your best salesperson, not just another link in your bio. 🎯 Ready for clarity? Join us now, sign up to Workshop 1 today. #brandingmistakes #websitetips #brandmessaging #MYBWorkshops
How Will AI Affect The Future Of Marketing 🤖📈 AI promises speed, but without strategy, it just creates noise. You can’t trust tools that don’t understand your brand, your values, or your audience. Relying on automation alone is a fast track to misalignment. The truth? Scaling with AI only works when it’s backed by real strategy. Otherwise, you’re just publishing faster, and losing trust quicker. Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #AIContentStrategy #AutomationMyths #BrandTrustMatters
Why Awareness Ads Matter More Than You Think 🧠🔥 Someone claimed awareness, traffic, and engagement campaigns are a waste of ad spend, and I couldn’t disagree more. If your audience doesn’t know you, trust you, or understand your brand values, cold sales ads won’t land. You need to warm them up first. Awareness campaigns aren’t fluff, they’re the foundation. Then you retarget with conversion ads that actually work. Watch the full episode now via link in bio! #MarketingYourBrand #PeggyWorrell #FacebookAdsStrategy #WarmUpYourAudience #BrandEquityMatters
This isn’t just another brand workshop... It’ This isn’t just another brand workshop... It’s a practical, step-by-step program to help you define your mission, vision, values, audience, and brand story so you can stop second-guessing and start leading with clarity. Because when you know exactly what your business stands for and who you’re speaking to, everything else becomes easier, your website, your marketing, your content, your offers. You’ll walk away with real tools, strategic direction, and the confidence to make decisions that actually move your business forward. If you’re ready to finally feel clear and in control, this is where you start. Tap the link in bio to join. #mybworkshops #brandclarity #missionvisionvalues #businessgrowth #smallbusinessstrategy
Sales Alone WON’T Save You (Here’s Why) 🤝📉 What happens when sales is your only strategy? You hit a ceiling. You can pitch all day, but if people don’t trust you or connect with your brand values, they won’t buy. Marketing builds that connection, sales closes it. You need both, working together, not in silos. 🎧 Watch the full episode. #MarketingYourBrand #PeggyWorrell #SalesVsMarketing #BrandStrategy #TooBusyForMarketing
Should You Split Your Brand and Founder Accounts? Should You Split Your Brand and Founder Accounts? 🤔📱 Having both a founder and brand account can work, but only if it aligns with your goals. Coaching platform? Go for it. E-commerce store? Maybe not. Just remember: more accounts mean more work. Choose your battles wisely. 🎧 Watch the full episode. #MarketingYourBrand #PeggyWorrell #SocialMediaStrategy #FounderVsBrand #AdConverts

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