So you want to dive into influencer marketing, but you’re scared of all the influencer horror stories out there?
A big mistake many small business owners make is thinking influencer marketing is just picking a random influencer with a high follower count, sending them some free product and paying their fee, and expecting overnight success.
There’s SO much more you need to consider & have in place before hitting ‘go’ on an influencer partnership ⤵️
✅ Check their audience demographics match your target market. You’d be surprised to find some don’t have the audience you’d assume.
✅ See if they have an engaged community who listens to & respects them, not just that high follower count. There are many influencers with 100K followers who just don’t convert, because of little real “influence”. Versus someone with a small 3K super-engaged fan base, that might get excited over your products.
✅ Do they have experience & a good track record? Not every influencer is actually good at creating meaningful sponsored content that resonates & gets results.
✅ Think about your brand image & vet candidates thoroughly. Especially after 2020, it’s more important than ever to align with people who share your business values & won’t damage your reputation.
✅ Have a contract. Outline deliverables such as the number of posts, due dates, and consequences if the contract is breached. Don’t just send out free product & hope for the best.
There’s so much that goes into a great partnership, but finding the right influencers can be game-changing for growth & sales.
🌟 Want to learn more influencer marketing tips? Just head on over to Finding The Right Social Media Influencer For Your Brand to read the full article.
