Successfully marketing your brand on Instagram requires knowing how to optimise your posts and account to ensure as many people in your intended target audience see them.
Although Instagram’s algorithm can be more challenging to figure out than many other platforms, there are several steps you can take to boost your brand’s engagement on Instagram.
Here are our top tips: (save this one and refer to it as you need a little reminder)
⭐️ Keywords: Instagram allows a very limited number of characters for crafting the perfect bio, so we have to make sure we have as many keywords in there as we can. We also want to connect and wow our audience in fewer words. Always include your brand’s location, products or services you sell, and other relevant details you want your audience to know about – this will naturally improve your search engine results.
⭐️ Hashtags: We all know hashtags are key when it comes to connecting with our audience on Instagram, reaching new people, and growing an online community. Using the correct hashtags relating to your brand and your content will make it easy for your audience to find you, follow you and engage with you online.
⭐️ Community: Understanding who is viewing your posts and what they want to see in their Instagram feed can help ensure you are producing the right content for the right people. Taking the time to learn who is seeing your posts and what interests them can help you create content that your audience not only sees as valuable to them but enjoyable and entertaining, meaning they will consistently show up and engage with your brand.
We hope this helps you when planning your content. As always, if you need any support navigating Instagram and want to pick our marketing brains, we are always here. Get in touch to chat about our brand & marketing services 💌
