🌿 Consistent content marketing is a game-changer for your long term business success. How?
To put it simply: It builds relationships by increasing recognition and trust.
Showing up with consistent, on-brand content makes it easier for consumers to recognise & know who you are. This consistency gives consumers a feeling of familiarity, which is comforting and breeds trust.
Consumers are more likely to purchase products and services from brands they recognise and have developed a relationship with. The more consistent you are, the easier it is to build this relationship.
Think about it: You can’t build a relationship with someone if they aren’t there for you to interact with in the first place. So how can audiences build a relationship with your business if you’re not showing up frequently enough to form a bond?
Your branding needs to be consistent when you show up, because you want people to actually recognise who you are. If you’re inconsistent with brand colours, tone, content types, etc you’re effectively starting at zero by showing up as a stranger.
Want more tips on building your brand with consistency? Head on over to our blog! Want to let an expert do it for you? Get in touch to chat about our brand & marketing services 💌
