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Getting website traffic but still hearing crickets Getting website traffic but still hearing crickets?  That’s not just a website problem, it’s usually a brand clarity problem.  Here’s the truth:
✔ A beautiful website means nothing if it doesn’t speak to the right people.
✔ Outdated messaging holds back conversions, no matter how good the design looks.
✔ If your business has grown but your brand hasn’t evolved, your website won’t work the way you need it to.  The fix?
Start with your brand direction, your mission, your message, your ideal audience, before you touch the website design.  That’s exactly what we cover inside Workshop 1: Mission, Vision & Values.  Join us and get the clarity your website (and business) needs to actually grow.  Link in bio to get started.
Thinking about building (or rebuilding) your websi Thinking about building (or rebuilding) your website?  Here’s the mistake most people make:
They jump straight into colours, logos, and layouts - without a clear strategy behind it.  The result?
A beautiful website… that doesn’t convert.  Before you spend a dollar on design or copy, start here:
✔️ Define your mission
✔️ Get clear on your audience
✔️ Map out your brand values
✔️ Refine your story
✔️ Lock in your messaging  When these pieces are locked in first, your website becomes more than just “nice to look at.” It becomes a brand asset that attracts the right people and moves them to take action.  That’s exactly what we teach inside Workshop 1: Mission, Vision & Values.  If you’re ready to build a brand (and a website) that actually works - head to the website https://mybworkshops.com.au/  #mybworkshops #brandstrategy #websitetips #smallbusinessmarketing #missionvisionvalues
AI Fatigue Is Real (Here’s Why) 😵‍💫📉 AI Fatigue Is Real (Here’s Why) 😵‍💫📉  48% of marketers are using AI to create content, but only 12% of it actually works.  We’re entering an age of template fatigue. Audiences can smell automation from a mile away, and they’re tuning out. Generic funnels, robotic captions, soulless visuals, it’s all starting to blur together.  If your content feels like it was built by a bot, it probably was. And your audience knows it.  Watch the full episode now via link in bio!  #MarketingYourBrand #PeggyWorrell #AIContentFatigue #TemplateBurnout #HumanToneMatters
AI Mistakes That Could Cost You 💸⚠️ Using AI Mistakes That Could Cost You 💸⚠️  Using AI to generate content without proper checks? That shortcut could land you in serious legal trouble.  From breaching ACCC regulations to violating IP and advertising laws, the risks are real, especially in finance, health, and legal sectors. What feels cheap and easy now might cost you half a million later.  If your team’s using AI, make sure it’s strategic, compliant, and human-reviewed. Automation doesn’t excuse accountability.  Watch the full episode via link in bio!  #MarketingYourBrand #PeggyWorrell #AIContentRisks #LegalComplianceMatters #BrandSafetyFirst
The biggest mistake we see on small business websi The biggest mistake we see on small business websites?  💥 VAGUE messaging.  “We’re passionate about helping people.”
“We offer everything from A to Z.”
“We just want to make a difference.”  It sounds nice…
But your ideal customer doesn’t connect with it.  What they need is clarity:
✅ Who you are
✅ Who you help
✅ What you stand for
✅ Why you’re different  ✨ That’s what we help you figure out in Workshop 1.
So your website becomes your best salesperson, not just another link in your bio.  🎯 Ready for clarity?
Join us now, sign up to Workshop 1 today.  #brandingmistakes #websitetips #brandmessaging #MYBWorkshops
How Will AI Affect The Future Of Marketing 🤖📈  AI promises speed, but without strategy, it just creates noise.  You can’t trust tools that don’t understand your brand, your values, or your audience. Relying on automation alone is a fast track to misalignment. The truth? Scaling with AI only works when it’s backed by real strategy. Otherwise, you’re just publishing faster, and losing trust quicker.  Watch the full episode now via link in bio!  #MarketingYourBrand #PeggyWorrell #AIContentStrategy #AutomationMyths #BrandTrustMatters
Why Awareness Ads Matter More Than You Think 🧠🔥  Someone claimed awareness, traffic, and engagement campaigns are a waste of ad spend, and I couldn’t disagree more.  If your audience doesn’t know you, trust you, or understand your brand values, cold sales ads won’t land. You need to warm them up first. Awareness campaigns aren’t fluff, they’re the foundation. Then you retarget with conversion ads that actually work.  Watch the full episode now via link in bio!  #MarketingYourBrand #PeggyWorrell #FacebookAdsStrategy #WarmUpYourAudience #BrandEquityMatters
This isn’t just another brand workshop... It’ This isn’t just another brand workshop...  It’s a practical, step-by-step program to help you define your mission, vision, values, audience, and brand story so you can stop second-guessing and start leading with clarity.  Because when you know exactly what your business stands for and who you’re speaking to, everything else becomes easier, your website, your marketing, your content, your offers.  You’ll walk away with real tools, strategic direction, and the confidence to make decisions that actually move your business forward.  If you’re ready to finally feel clear and in control, this is where you start.  Tap the link in bio to join.  #mybworkshops #brandclarity #missionvisionvalues #businessgrowth #smallbusinessstrategy
Sales Alone WON’T Save You (Here’s Why) 🤝📉  What happens when sales is your only strategy? You hit a ceiling.  You can pitch all day, but if people don’t trust you or connect with your brand values, they won’t buy. Marketing builds that connection, sales closes it. You need both, working together, not in silos. 🎧 Watch the full episode.  #MarketingYourBrand #PeggyWorrell #SalesVsMarketing #BrandStrategy #TooBusyForMarketing
Should You Split Your Brand and Founder Accounts? Should You Split Your Brand and Founder Accounts? 🤔📱  Having both a founder and brand account can work, but only if it aligns with your goals. Coaching platform? Go for it. E-commerce store? Maybe not.  Just remember: more accounts mean more work. Choose your battles wisely. 🎧 Watch the full episode.  #MarketingYourBrand #PeggyWorrell #SocialMediaStrategy #FounderVsBrand #AdConverts
We see it all the time - business owners stuck in We see it all the time - business owners stuck in a cycle of rebranding, reworking, and rewriting because they never had a clear direction to begin with.  It’s not about fancy websites, trendy logos, or clever taglines.  It’s about knowing exactly who you are as a business, who you serve, and where you’re going. That’s real leadership. That’s what drives action, trust, and growth.  If you’ve been feeling pulled in too many directions or stuck in decision-overload, it’s time to change that.  Learn how to lead your brand with confidence, because clarity isn’t optional, it’s essential.  Tap the link in bio to get started.
Why Your Marketing Feels Draining! 🥴📉 Ever Why Your Marketing Feels Draining! 🥴📉  Ever feel like your marketing energy’s drained no matter how much you post? 
Someone said the problem is trying to say too many things to too many people on too many platforms. I half agree. Diluting your message does lead to empty results. 
But here’s the catch, focusing on just one platform, one offer, one lead magnet? That’s risky too. You’re putting all your eggs in one basket and hoping it doesn’t crack. 🎧 Watch the full episode.  #MarketingYourBrand #PeggyWorrell #MarketingEnergy #LeadMagnetStrategy #DilutedMessaging
TikTok Ads or Organic Only? Here’s My Take 🤔📉  Someone shared their TikTok secret, they never pay for ads, and they claim the algorithm rewards loyalty with dramatic spikes and dips.
I had thoughts. Organic reach is brilliant for visibility, yes, but let’s be honest: if you want immediate sales or steady traffic, ads aren’t optional.
Content builds awareness. Ads drive action. If you’re serious about scaling, relying solely on organic is a risky move. 🎧 Watch the full episode on YouTube.  #MarketingYourBrand #PeggyWorrell #TikTokStrategy #OrganicVsPaid #AdConverts
Struggling to explain what your business actually Struggling to explain what your business actually does, in a way that gets people to take action?  That’s where a clear, simple brand message makes all the difference.  Here’s how to write one that actually converts:  - Hook the reader with something that grabs attention.  - Say exactly who you help.  - Highlight what makes you different from everyone else.  - Invite them to take the next step, work with you, book a call, or check out your offer.  Most business owners overcomplicate this or miss one of these steps (which is why their website isn’t working as hard as it should).  Want help crafting a message that connects and converts?
That’s exactly what we do inside our workshops.  Tap the link in bio to get started.  #brandmessaging #mybworkshops #marketingtips #smallbusinessbranding #messagethatconverts
Pro Marketer Director Reacts To Viral Marketing Ad Pro Marketer Director Reacts To Viral Marketing Advice 🚀📊  Awareness campaigns get a bad rap, but they’re the key to conversions.
In this new episode, I’m pushing back on a bold claim that awareness, traffic, and engagement campaigns never lead to sales. My take? Unless your audience already knows and trusts you, cold ads won’t convert. You need to warm them up with brand storytelling, values, and consistency before asking for the sale. 🎧 Watch the full episode on YouTube.  #MarketingYourBrand #PeggyWorrell #FacebookAdsStrategy #TrustBeforeSales #BrandEquityMatters
Is Your Brand Built for a Trust Crisis? 🧱🤨 Is Your Brand Built for a Trust Crisis? 🧱🤨  In a trust recession, clarity beats noise.  Smart businesses are doubling down on their brand story, getting clear on their values, voice, and purpose. Why? Because consumers are sceptical, and clickbait won’t earn their trust. Everything you do now should be intentional. Purpose-led content builds loyalty. Shallow tactics don’t. 
🎧 New episode now on YouTube.  #PeggyWorrell #MarketingYourBrand #TrustRecession #BrandStory #PurposeDrivenMarketing
Still feeling stuck in your business no matter how Still feeling stuck in your business no matter how much content you post or how many freebies you offer?  👉 The biggest mistake small business owners make?
They skip brand strategy.  Without a clear mission, vision, values, story and audience - you’re guessing your way through marketing.
- That’s why your messaging feels inconsistent.
- That’s why your website isn’t converting.
- That’s why clients aren’t quite “getting it.”  💡 The fix? Start with your foundation:
✔️ Define what you stand for & where you are going
✔️ Get clear on who you’re here to serve
✔️ Craft a brand story that actually connects  That’s exactly what we guide you through inside Workshop 1.
You’ll walk away with clarity that drives every decision - from website to marketing, team, and beyond.  ✨ Join us now to stop the guesswork and lead with confidence.
Why Teaching Builds Trust in 2025 🧠📈 76% of Why Teaching Builds Trust in 2025 🧠📈  76% of buyers say they’re more likely to purchase from a business that educates them, not one that just sells.
In a trust recession, urgency feels like pressure. Usefulness builds confidence. So if you want to stay relevant in 2025, focus on being visible, human, and genuinely helpful.
🎧 New episode now on YouTube.  #PeggyWorrell #MarketingYourBrand #TrustRecession #ContentThatEducates #QuietWatchers
Meta Changed Ads for a Reason 👀📊  Meta didn’t change its ad structure randomly, it’s responding to how we’re all engaging now.  80–90% of users are scrolling silently. No likes. No comments. Just passive watching. If your strategy still relies on surface-level engagement, you’re missing what really matters.  In this episode of Marketing Your Brand, I break down how to adapt to this shift and why your content needs to speak to the quiet majority, not just the loud few. 🎧 New episode now on YouTube.  #PeggyWorrell #MarketingYourBrand #MetaAds #QuietWatchers #TrustRecession
"Clarity comes from action, not overthinking.” "Clarity comes from action, not overthinking.”  We see it every day. Business owners waiting for the perfect time, the perfect idea, the perfect logo before they take action.  But here’s the truth: The brands that grow are the ones that start. Even before it feels 100% ready.  Inside our workshops, we’ve watched business owners shift from stuck and overwhelmed to clear, confident, and in control, because they took the first step.  If you’ve been waiting for the right moment to build the brand and business you know you’re capable of… This is your sign to take action.  We’re ready to help you every step of the way.  Link in bio to get started.  #mybworkshops #clarityinaction #smallbusinessgrowth #brandconfidence #takeaction

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