After 20+ years of consulting with small businesses, we’ve identified a critical pattern: most owners are so busy working in their business that they completely forget to work on their business. This fundamental disconnect has led us to develop our new workshop series, designed to address the exact challenges that keep small businesses from reaching their full potential.
The Working “In” Versus “On” Business Dilemma
Small business owners typically wear multiple hats: managing sales, payroll, staffing, product delivery, and quality control simultaneously. These day-to-day operations demand their attention. As a result, strategic growth planning takes a back seat. What often gets lost are the foundations that drive business growth. Things like understanding who to talk to, what to say, how to say it, and what to deliver to engage and convert audiences.
Here’s what we’ve noticed:
Through hundreds of client engagements, our team has observed that business owners and their staff are often not in the right alignment. This misalignment stems from a lack of clear foundations that everyone in the organisation understands and champions.
Simplifying Agency Expertise Through DIY Workshops
Our new workshop series puts small business owners in the driver’s seat, giving them access to frameworks that would normally require 30+ hours of costly agency time. We’ve distilled two decades of consulting expertise into accessible, step-by-step guidance that business owners can implement themselves.
Unlike traditional business coaching, these workshops provide tools you can access anytime. Plus, you get live Q&A support through our private community. This lets you work through expert strategies when it suits you: during downtime, while solving a challenge, or whenever you’re ready to grow.
Our framework includes carefully crafted worksheets, templates, guides, and tools designed to help owners make strategic decisions without requiring agency-level expertise. “Instead of turning to AI or late-night forums for advice, you’ll have professional guidance that actually works,” explains our founder.
Inside the Set Your Business Direction Workshop You Will Gain Clarity and Direction
Our flagship workshop, “Set Your Business Direction,” directly addresses the directionlessness many business owners experience through four comprehensive sessions:
- Session 1: Helps owners understand their customers through deep audience insights that inform product development and marketing.
- Session 2: Focuses on creating a compelling brand story that differentiates the business from competitors.
- Session 3: Guides owners in crafting purpose, mission, and vision statements that provide a clear roadmap for business decisions.
- Session 4: Establishes company values that build a cohesive culture, attract the right customers, and retain employees.
This step-by-step approach removes the guesswork. It gives business owners expert guidance from people who understand how sustainable growth actually happens.
The “Aha Moment” That Transforms Business Decision-Making
The most transformative moment for workshop participants comes when they realise how much they didn’t actually know about articulating their own business. One participant described being “gobsmacked.” The process helped them express ideas they’d always known, but could never quite explain.
What happens next is powerful. This newfound clarity empowers owners in multiple ways: networking at events, crafting sales and advertising messages, communicating directly with clients, and helping others understand what their business truly stands for beyond profit. As one business owner put it, “I actually know what to do now. I know what I need to do with the company. I know where I need to focus.”
Instead of scattered advice from gurus and forums, they leave with a framework that provides structure, direction, and momentum.
Breaking Down Brand Strategy Misconceptions
Perhaps the most dangerous misconception we address is that brand strategy isn’t necessary. Many business owners fail to see how every part of their business falls under one big umbrella – marketing. Developing effective marketing, websites, or customer experiences is nearly impossible without solid foundations.
This shortsightedness “puts you in a rut where you’re constantly fighting day-to-day operations” rather than growing strategically.
You end up stuck in one gear, or completely vulnerable to market shifts.
That’s why our workshop exists. It gives you the strategy to stabilise your business, so you’re not reacting – you’re growing.
Flexible Pricing That Meets Real Business Needs
Understanding budget constraints, we’ve created two pricing models: individual workshop purchases based on specific pain points, and a discounted 12-month membership providing access to all nine workshops as they’re released.
This flexibility lets you start with what matters most. Or go all in and build your brand at a pace that works for you.
Even better, our early-bird offer adds more value. You’ll pay a fraction of what you’d spend with an agency – and get the exact frameworks that have guided our clients for over two decades.
Through these workshops, we’re providing small businesses with the practical tools and guidance they need to transform from surviving to thriving.
The clarity, direction, and growth you’ll gain could be the difference between barely making it and leading your industry.
Take the Next Step
Stop working in your business for a moment. Start working on it with the help of our Set Your Business Direction Workshop.
Get clarity. Define your strategy. Build a strong foundation for sustainable success, all within your budget.
Join today and start making confident business decisions.
