Do you ever feel lost when figuring out what content you need in your business? Whether it’s blog posts, social media posts, or even ads – there is a universal secret that will change the content creation game for you!
The secret: Content Pillars. To build your brand & increase your sales, your content should be themed to content pillars – of course, which one you choose to align with might be the more complicated decision:
① Educational – Educate your audience on something new. You can do this by showing off the benefits of your product or service. Think about writing a ‘how to’ article or carousel post with interesting statistics.
② Inspirational – Inspire your audience with new ideas & observations. You can post inspiring quotes, aspirational lifestyle content, share customer testimonials & client highlights!
③ Entertainment – You can entertain them by sharing humorous memes, relatable industry humour, keeping your copy lighthearted, & using emojis to add personality to your posts.
④ Conversational – You can spark their desire for input & feedback by creating surveys, live Q&As, polls, & engaging your audience by asking them thought-provoking questions.
⑤ Cause & Community – Stand for something that affects others & share it with your audience. You can also show your genuine support for national days, such as ‘are you ok day’, ‘breast cancer awareness month’ etc.
⑥ Promotional & Actionable – Keep your audience in the loop on any new products being released & product/service updates. Make sure to set time limits!
⑦ Innovation & Trends – Be a leader in forward-thinking on a topic of interest to your brand. You could write an article predicting industry trends or share your innovations.
Which pillar would you consider? Leave us a comment below 🤩
