Social media presence can easily be neglected by busy business owners as a “nice to have” rather than an essential, which can be a costly mistake!
Not only is social media an excellent opportunity to connect with potential and past customers to further nurture the buying process, but a strong social media presence can also impact your search engine rankings.
🤓 Research conducted by Searchmetrics shows that websites with a robust social presence rank higher than those with a weak social presence.
If your social media marketing is routinely left by the wayside, it’s worth bumping it up the priority list!
