š£ You need a brand voice and tone to create consistency for your audience. Without it, it’s hard to trust, and potential customers will be turned off your brand.
ā”ļø TIPS TO DEVELOP YOUR BRAND VOICE AND TONE:
ā Do a ‘We’re this, not that’ exercise to flesh out what your brand is, and isn’t ā for example, your brand may be authoritative, without being intimidating
ā Create a list of words that personify your brand, and decide how to best utilise those words in your brand marketing strategy
Have you developed a consistent brand voice and tone? If you need help be sure to reach out, we specialise in brand & marketing development for businesses š