Many business owners assume their brand is their logo ❌ their tagline ❌ or the look and feel of their products/services ❌
Your brand is far more complex than that!
💥Misunderstanding what defines your brand can be a very costly mistake. Especially, if you move too quickly into marketing, promotions or paid advertising without first clearly identifying & building out all the aspects of your brand 💥
Your brand is the most valuable asset in your business. It’s the foundation on which every other component of your business is built upon. So, it’s absolutely fundamental that you focus on knowing what your brand is to ensure you’ve got everything you need to create a distinctive, established brand identity.
Most people, when quizzed about their brand get it wrong, they assume their brand is:
📍Their logo
📍Their slogan or catchphrase
📍Their colour palette or chosen set of typefaces
📍Their photos, etc.
While all of those things are elements of your overall brand, your logo (or any other aspects of your visual identity) is NOT your brand!
One reason why there’s so much confusion surrounding this key business concept is because your brand, by its very definition, is almost undefinable.
💥It’s Not Just One Thing. It’s All The Things! 💥Your Brand Is All About Perception and Emotion 💥
Your brand is:
❤️ How someone perceives your business
❤️ + The experience they’ll have when interacting with you
❤️ + Their perception of whatever services/products you provide.
Or, as Amazon founder @JeffBezos puts it, 💁♂️”Your brand is what other people say about you when you’re not in the room.”
💡So, now you know what a brand really is, does your brand make sense? If not, leave us a comment below with your thoughts.👇
