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Learn how to optimise your website for both traditional search engines and AI-driven language models. From keywords to metadata, this workshop shows you how to get found online—and stay relevant in both organic and AI-generated results.
Learn how to optimise your website for both traditional search engines and AI-driven language models. From keywords to metadata, this workshop shows you how to get found online—and stay relevant in both organic search and AI-generated results.
This session helps you go beyond buzzwords and finally understand how SEO actually works—especially in today’s AI-driven landscape. You’ll learn how to write and structure your content to be discovered in both Google search and platforms like ChatGPT and Gemini.
We’ll break down the technical jargon and give you practical tools, templates, and checklists to improve your visibility—no matter your starting point. You’ll learn how to choose the right keywords for your business, format pages correctly, and optimise your site for long-term organic growth.
You’ll also get insight into LLM (large language model) optimisation—a new SEO frontier—and learn how to make your content more “reference-worthy” for AI tools that influence customer decisions.
With this foundation in place, your website won’t just look great—it will actually get found and grow as part of your long-term SEO plan.
The End Result
A clear, actionable SEO strategy you can implement, that improves your visibility across both search engines and AI platforms—so your content gets discovered, your traffic grows, and your business stays competitive in the evolving digital landscape.
Topics Covered:
Strategy & Direction
Access 20+ years of expert strategy and guidance from Peggy, an award-winning agency founder, with resources that reflect industry changes and deliver proven results.
Worksheets, Guides & Templates
Get professional guidance, how-to content and step-by-step strategies through carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.
Facebook Community
Join our members-only community to connect with like-minded business owners. Tap into two decades of industry expertise, with updates and announcements that reflect the latest market and technology trends.
Live Weekly Q&A Sessions
Get answers to your questions and deeper insights in real time with Peggy and the MYB Workshop Team.
Learn Your Way
Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement in your own time.
Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.
Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.
Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.
She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.
Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.
Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.
To get the best outcome from this workshop, please ensure the following:
1. You have a strong understanding of your business
2. A viable market tested product or experience in running your services.
It is beneficial to have been trading in your business for more than 6 months.
It was exactly what I needed to sort my goals and start building a solid plan for my business. The session was very insightful. Thank you for creating such a valuable experience!
I learned alot. I wish I had found this workshop sooner - it has truly been a eye opening for me. Goodbye wasted time on ChatGPT!
This workshop helped me clarify my business goals and build an actionable strategy. A valuable session for anyone ready to focus and grow their business.
Amazing workshop! Practical, insightful, and exactly what I needed to refocus my business. Highly recommend to anyone seeking clear direction.
If you're a busy small business owner looking to get clear on where you see your business going, this workshop is just what you need!
I felt stuck in my business, thank you for helping me define my goals and create a realistic plan. Worth every second!
I was blown away by MYB's workshop. Learned so much and was amazed by the great ideas shared. So Good!
These workshops really helped me figure out my goals and gave me practical steps to move forward. I feel more confident now. Thank you so much!
Building Better Brands!
Small businesses can now build better brands with actionable workshops, tailored resources, and expert guidance to stand out, grow, and succeed online.
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Contact Us
Ph: 1300 108 400
Email: Info@marketingyourbrand.com.au
Address: 1/35 Township Drive, Burleigh Heads, 4220, QLD, Australia
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