Clarify Your Messages & Attract the Right Clients

Workshop #2

Clarify Your Messages & Attract the Right Clients

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Craft brand messages to be remembered

Do you know how to talk about your business in a way that actually connects? In this hands-on workshop, you’ll craft your brand story, define your unique selling points, and create messaging that captures attention and drives action – so your business becomes known for what it does best. Find out more about this workshop below.

$350.00
inc. GST
BUNDLE & SAVE

What You'll Walk Away With

Craft a unique selling proposition that gives your business direction and clarity.

Get three powerful brand messages you can use consistently across all platforms.

Walk away with six promotional messages designed to drive action and conversions.

Know exactly what sets you apart so you can stand out in any market.

Workshop Details:

Blending in with competitors or unsure what to say in your marketing? You’re not alone. This workshop helps you clarify your unique message, story, and value so your brand stands out and connects with the right audience. In these hands-on session, you’ll define your unique selling proposition (USP) and uncover the real reasons your customers choose you – then turn those insights into compelling, memorable messaging that inspires action.

You’ll get clear on your brand story and how to tell it in a way that feels authentic and engaging. Using our proven messaging framework, you’ll create key messages you can use everywhere – from your website and social media to sales pitches, ads, and email campaigns.

You’ll also craft audience-focused promotional messages that resonate and drive engagement. Most importantly, you’ll leave with a solid foundation of what to say, how to say it, and why it matters – so you can build a brand that’s not only seen, but remembered.

The End Result

Clear, confident messaging that sets your brand apart, connects with the right audience, and gives you the words to market your business with impact—everywhere it matters.

What You’ll Learn

Topics Covered:

  • Defining your business story to connect with your audience
  • Identifying your Unique Selling Proposition (USP) and differentiators
  • Crafting brand messages that reflect your uniqueness
  • Creating promotional messaging that drives conversions
  • Developing a consistent brand voice across all platforms
  • Applying your brand messages across marketing channels
  • Using brand messaging to improve customer engagement

Strategy & Direction
Access 20+ years of expert strategy and guidance from Peggy, an award-winning agency founder, with resources that reflect industry changes and deliver proven results.

Worksheets, Guides & Templates
Get professional guidance, how-to content and step-by-step strategies through carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.

  1. 9 Pre-Recorded Training Videos
    Presented by award-winning agency founder Peggy Worrell. Each session breaks down a key part of setting your business direction.
  2. 8 Action-Taking Worksheets
    Practical tools to apply concepts directly to your business and strategy.
  3. Exercises & Examples
    Guided activities & real-world examples to help you implement with confidence.
  4. Customisable Canva Templates
    Professionally designed templates to streamline your branding & planning process.
  5. Real-World Tested AI Prompts
    Prompts for tools like ChatGPT and Bard to help you articulate your mission, vision and brand messaging.

Facebook Community
Join our members-only community to connect with like-minded business owners. Tap into two decades of industry expertise, with updates and announcements that reflect the latest market and technology trends.

Live Weekly Q&A Sessions
Get answers to your questions and deeper insights in real time with Peggy and the MYB Workshop Team.

Learn Your Way
Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement in your own time.

Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.

Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.

Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.

She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.

Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.

Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.

To ensure you get the best outcomes from this workshop, you must have completed the following workshops or have a strong understanding of these key areas:

1. First-hand experience in running and operating the business, with an understanding of your direct competition and customer/client feedback.

2. It is also beneficial to have a solid understanding of the business foundations and basics – Workshop 1: Mission, Vision, Values & Your Brand Story

  1. Self-Paced Flexibility
    Get 12 months of access so you can learn and implement in your own time without pressure or burnout. 
  2. Proven Strategies
    Follow the exact strategies we’ve used to help clients grow faster, align their brand, and connect deeply with the right customers.
  3. Hands-On Resources
    Access pre-recorded training, actionable worksheets, Canva templates, AI prompts, and live Q&As. Everything you need to move forward with clarity.

Memorable Messaging Sells

  • You’ll get clear on your business story and how to tell it in a way that connects. This workshop helps you define your USP and uncover the real reasons your customers choose you—then turns those insights into memorable messaging that drives action.

  • You’ll walk away with a messaging framework you can apply everywhere—from your website and social media to pitches and marketing campaigns. You’ll also craft promotional messages that speak directly to your audience and spark engagement.

  • Most importantly, you’ll leave with a solid foundation of what to say, how to say it, and why it matters—so you can build a brand that resonates and stands out.

Backed By Real-World Expertise

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