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Set Your Business Direction & Align Your Offer
Create a strategic direction that drives growth and the foundations for success. You’ll define a clear purpose, sharpen your positioning, and shape a compelling hero offer that improves alignment and sets your business up for higher-value customers and stronger conversions. Find out more about this workshop below.
Designed for small business owners, entrepreneurs, and teams, this agency-led workshop cuts the guesswork and hands you proven strategies that give you clarity, confidence, and direction.
Whether you’re starting fresh or refining what already exists, you’ll walk away with a crystal-clear business direction that gets you excited about the future—and a mission and vision that inspire both your team and your customers.
You’ll define the key principles your business stands for, creating alignment across your team, building trust with your audience, and cultivating a strong company culture. You’ll also learn how to identify and profile your ideal customer, so your marketing and messaging actually connect.
This workshop doesn’t just teach – it empowers. You’ll gain the tools to make smarter decisions faster, lead with purpose, and build a brand that truly resonates.
Don’t stay stuck without a plan. These sessions lay the groundwork for long-term growth and give you the strategic confidence to lead your business where it’s meant to go.
The End Result:
A clear, purpose-led business direction, a brand foundation built to grow with you, and the confidence to lead your business with focus, alignment, and long-term impact.
The work I put in, will give my business:
I will walk away with:
Strategic Direction From Industry Experience
Get the kind of clarity small business owners never receive. This workshop gives you proven guidance shaped by 20+ years of experience and more than 20,000 real client projects. You’ll learn to build and execute on the same agency-level systems used to fix underperforming brands, websites and marketing – so you can make smarter decisions, avoid costly mistakes, and finally move your business in the direction you’ve been trying to reach.
Inside Every Workshop You’ll Access:
You Will Also Get Live Access to:
Live Q&A Sessions
Get personalised answers and deeper strategic guidance in real time. These sessions help you break through confusion faster, get unstuck quickly, and apply the workshop lessons with confidence – speak directly to Peggy and the MYB team.
Facebook Community
Join a trusted group of business owners who share your goals, standards, and commitment to growth. Every member is approved or has completed an MYB workshop, so you’re surrounded by people who genuinely get it, and want to see you succeed.
Learn Your Way
Enjoy monthly access to the workshops, giving you the flexibility to learn and implement in your own time.
Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.
Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.
Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.
She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.
Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.
Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.
To get the best outcome from this workshop, please ensure the following:
1. You have a strong understanding of your business
2. A viable market tested product or experience in running your services.
It is beneficial to have been trading in your business for more than 6 months.
A clear mission keeps your business focused, ensuring every decision moves you toward success. Your vision keeps you motivated and on track, helping you stay competitive and future-proof. When both are aligned, your marketing attracts the right audience and builds trust.
Your story makes your business memorable. Your values build credibility. Together, they create an authentic brand that customers connect with.
When you know exactly who you’re selling to, your marketing becomes more effective. Instead of wasting time on the wrong audience, you attract customers who actually need what you offer.
Without clarity, businesses stall. With a solid mission, vision, and customer strategy, you can make bold decisions, grow faster, and stand out in your industry.
