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Is your website content falling flat? In this workshop, you’ll learn how to write persuasive, strategic copy for your homepage, about page, and contact page—so you can engage your audience and guide them toward action with clarity and confidence.
Is your website content falling flat—failing to connect, convert, or reflect your brand? You’re not alone. Many small business websites sound generic, lack purpose, and miss the mark when it comes to guiding visitors toward action. And with everyone using the same AI-generated prompts, your copy ends up sounding like everyone else—obvious, uninspiring, and forgettable.
In this workshop, you’ll learn how to write persuasive, strategic copy for three of the most important pages on your site: your homepage, about page, and contact page. These are your first impressions, and they need to work hard to engage your audience and build trust.
In this hands-on session, we’ll show you how to transform uninspired, template-style content into compelling messaging that’s clear, confident, and aligned with your brand voice. You’ll learn how to structure content that hooks attention, communicates your value, and moves readers through your site with purpose.
We’ll also cover brand tone, consistency, and voice—ensuring that every word on your site not only sounds like you, but also builds credibility and connection across all touchpoints.
The End Result
Three polished, conversion-ready pages of website copy that reflect who you are, speak directly to your ideal audience, and drive meaningful action—so your website finally works as hard as you do. No more generic AI copy. Just clear, strategic content that actually converts.
Topics Covered:
Strategy & Direction
Access 20+ years of expert strategy and guidance from Peggy, an award-winning agency founder, with resources that reflect industry changes and deliver proven results.
Worksheets, Guides & Templates
Get professional guidance, how-to content and step-by-step strategies through carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.
Facebook Community
Join our members-only community to connect with like-minded business owners. Tap into two decades of industry expertise, with updates and announcements that reflect the latest market and technology trends.
Live Weekly Q&A Sessions
Get answers to your questions and deeper insights in real time with Peggy and the MYB Workshop Team.
Learn Your Way
Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement in your own time.
Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.
Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.
Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.
She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.
Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.
Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.
To get the best outcome from this workshop, please ensure the following:
1. You have a strong understanding of your business
2. A viable market tested product or experience in running your services.
It is beneficial to have been trading in your business for more than 6 months.
Building Better Brands!
Small businesses can now build better brands with actionable workshops, tailored resources, and expert guidance to stand out, grow, and succeed online.
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Contact Us
Ph: 1300 108 400
Email: Info@marketingyourbrand.com.au
Address: 1/35 Township Drive, Burleigh Heads, 4220, QLD, Australia
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