Build a Stand-Out Brand Identity & Guidelines

Workshop #3

Build a Stand-Out Brand Identity & Guidelines

0 (0 Ratings)
$350.00
inc. GST
Bring Your Brand to Life Online

Inconsistent visuals and unclear brand personality causing confusion? This workshop helps you build consistent brand guidelines and a defined identity that builds recognition and trust. Your logo is not your brand identity – it’s just the beginning. Find out more about this workshop below ⬇

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Early Bird Special!    Use Code: "Early Bird" for 30% Off!      

What You'll Walk Away With

A polished PDF outlining your brand foundations, usage, and style rules.

Clarity on your brand’s personality and aligned archetype to guide tone and messaging.

A cohesive colour system with hex codes for consistent digital branding.

A modern review of your current logo and strategic recommendations for refinements.

Workshop Details

In this workshop, you’ll define your brand’s personality, choose strategic visuals, and walk away with a complete brand style guide you can use to stay consistent, professional, and memorable. 

These hands-on sessions will help you cement a professional and cohesive brand identity that reflects who you are and what you stand for. We’ll help you discover your brand archetype, define a brand personality that resonates with your ideal audience, and select colours, fonts, and visuals that align with your goals.

Bring your current logo for review – we’ll give you honest, expert feedback and help you decide whether it’s time for a refresh. You’ll also create Brand Guidelines using our Canva template, giving you a ready-to-use reference that keeps your brand consistent across every touchpoint.

If your branding isn’t quite right, we’ll show you how to fix it and even start a logo refresh during the session, with a two-week turnaround. You’ll walk away with a brand identity you’re proud of – and that your audience will remember.

The End Result

A professionally structured brand style guide, a distinct visual identity, and expert logo feedback—giving you the clarity and consistency to build recognition, earn trust, and show up confidently across every platform.

What You’ll Learn

Topics Covered:

  • Defining your brand’s personality and core values
    Discovering your brand archetype and tone
  • Reviewing and refining your logo and brand design
  • Exploring colour psychology and selecting aligned brand colours
  • Creating cohesive brand guidelines using MYB’s Canva template
  • Choosing logo colours and hex codes
  • Ensuring brand consistency across website, social, and marketing
  • Guidance on brand refresh or logo updates

Strategy & Direction
Access 20+ years of expert strategy and guidance from Peggy, an award-winning agency founder, with resources that reflect industry changes and deliver proven results.

Worksheets, Guides & Templates
Get professional guidance, how-to content and step-by-step strategies through carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.

  1. 9 Pre-Recorded Training Videos
    Presented by award-winning agency founder Peggy Worrell. Each session breaks down a key part of setting your business direction.
  2. 8 Action-Taking Worksheets
    Practical tools to apply concepts directly to your business and strategy.
  3. Exercises & Examples
    Guided activities & real-world examples to help you implement with confidence.
  4. Customisable Canva Templates
    Professionally designed templates to streamline your branding & planning process.
  5. Real-World Tested AI Prompts
    Prompts for tools like ChatGPT and Bard to help you articulate your mission, vision and brand messaging.

Facebook Community
Join our members-only community to connect with like-minded business owners. Tap into two decades of industry expertise, with updates and announcements that reflect the latest market and technology trends.

Live Weekly Q&A Sessions
Get answers to your questions and deeper insights in real time with Peggy and the MYB Workshop Team.

Learn Your Way
Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement in your own time.

Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.

Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.

Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.

She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.

Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.

Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.

To get the best outcome from this workshop, please ensure  the following: 

1. You have a strong understanding of your business

2. A viable market tested product or experience in running your services.

It is beneficial to have been trading in your business for more than 6 months.

  1. Self-Paced Flexibility
    Get 12 months of access so you can learn and implement in your own time without pressure or burnout. 
  2. Proven Strategies
    Follow the exact strategies we’ve used to help clients grow faster, align their brand, and connect deeply with the right customers.
  3. Hands-On Resources
    Access pre-recorded training, actionable worksheets, Canva templates, AI prompts, and live Q&As. Everything you need to move forward with clarity.

Build Trust Through Branding

  • In this hands-on session, you’ll cement a professional and cohesive brand identity that reflects who you are and what you stand for. We’ll help you discover your brand archetype, define a brand personality that resonates with your ideal audience, and select colours, fonts, and visuals that align with your goals.

  • Bring your current logo for review—we’ll give you honest, expert feedback and help you decide whether it’s time for a refresh. You’ll also create Brand Guidelines using our Canva template, giving you a ready-to-use reference that keeps your brand consistent across every touchpoint.

  • If your branding isn’t quite right, we’ll show you how to fix it and even start a logo refresh during the session, with a two-week turnaround. You’ll walk away with a brand identity you’re proud of—and that your audience will remember.

Backed By Real-World Expertise

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