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In this masterclass, you’ll learn what stage your business is in, the marketing system you actually need, and the 3 key shifts that will move you forward.
This masterclass is built specifically for service-based business owners who feel stuck, overwhelmed, or unsure what to focus on next.
You can’t scale a service-based business the same way as eCommerce – yet most marketing advice is built that way. That’s why so many business owners are working harder, spending more, and still not seeing results.
In this masterclass session, you’ll understand where your business truly sits, what’s holding it back, and the marketing system you should actually be focusing on right now.
By the end of this masterclass, you will know:
This is not about learning more marketing tactics. It’s about understanding what actually works for your stage of business.
Most marketing advice that Founders are told is built for product-based growth – high volume, fast sales, automation. That’s not how service businesses grow.
When you understand your stage and apply the right marketing system, everything changes. You stop guessing, you stop wasting time AND you start seeing results.
Growth becomes structured. Clear. Repeatable. The real value is clarity – and clarity gives you control.
Masterclass attendees get to enjoy a privileged sneak-peak into our Member Centre homepage.
When you join this masterclass, you’ll also get access to:
Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.
Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20+ million in revenue across a wide range of industries.
Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.
She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.
Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.
Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.
The 3x BIGGEST Marketing Secrets
Learn how your brand, conversion and traffic can align so they work together as one marketing system instead of draining time, money and energy.
Your Real Business Stage
Identify and understand exactly which stage your business is in so you stop solving the wrong problems and start focusing on what actually drives growth right now.
Marketing Systems That Work
Know what your marketing should be doing at your stage, whether that is standing out, generating consistent revenue, building authority or increasing market share.
Strategic Growth Roadmap
Walk away with a clear roadmap to move from reactive decision making to structured, sustainable growth.
Accounting and bookkeeping
Legal practices
Financial advisory and mortgage broking
Engineering and consulting firms
Architecture and design studios
HR and recruitment services
Business coaching and advisory
Medical and allied health practices
Dental and specialist clinics
Physiotherapy, chiropractic, osteopathy
Psychology and counselling services
NDIS providers
Wellness clinics and practitioners
Aged care and disability services
Builders and construction companies
Electricians and plumbers
HVAC and refrigeration services
Landscaping and garden services
Roofing, painting, and maintenance trades
Cleaning and facilities services
Product manufacturers
Industrial suppliers
Equipment and machinery businesses
B2B manufacturing brands
Safety, infrastructure, and trade supply companies
Food manufacturers and producers
Hospitality groups and venues
Cafés, restaurants, and bars
Beverage brands
Specialty and packaged food businesses
Management consultants
Marketing and communications consultancies
IT and technology services
Operations and systems consultants
Specialist service providers
This workshop is designed for established business owners who want clarity, confidence, and direction. It’s ideal if you’ve been in business for at least 1–2 years and want to stop second-guessing your strategy.
The frameworks are industry-agnostic and have been used across professional services, health, trades, retail, product and service-based businesses.
No they are not able to be resold, nor are the digital products they come with. I created these from the past 20+ years of learnings through consulting and running an award-winning agency, these workshops are based on copyright and intellectual property I and MYB own, along with the hard-earned knowledge and years of marketing and business experience that have gone into creating these award-winning frameworks. They are for the personal use of our members only, and are not to be resold.
There’s no catch. I created these workshops because I genuinely want more business owners to succeed, and I know not everyone can afford agency fees or business coaching. The frameworks I teach are the same ones I’ve used for over 20+ years, helping businesses grow from making around $1,000 a month right through to generating up to $3 million in monthly revenue.
I originally ran these as live, in-person workshops back in 2009-2023. Bringing them online means I can share what I know with more business owners, without lowering the quality or turning it into theory. You’re doing the work, but you’re doing it with proven structure and real guidance.
The professional strategy and frameworks are the same, but the delivery is different. In the workshop, you apply the work yourself with guidance instead of outsourcing it to the agency.
Don’t be fooled, this one workshop takes multiple hours to execute. You get out what you put in, there is no magic spell to business success, you have to put in the work to reap the rewards. It’s more affordable for small businesses because you’re implementing the strategy yourself. The workshop gives you access to the same thinking and frameworks without the cost of full agency execution.
You’ll receive 12 months access to the workshop you enrol in, giving you plenty of time to work through the content and apply it properly to your business.
You’ll also get access to the MYB Workshops Member Centre, where you can easily view and manage all the workshops you’ve enrolled in from one place.
If you decide to purchase additional workshops, each one comes with its own separate 12-month access period and will automatically appear in your Member Centre. Many business owners choose to build on what they’ve learned by completing multiple workshops over time, but there’s no requirement to buy them all at once. You can progress at your own pace and focus on what’s most relevant for your business right now.
Each workshop is made up of 4–6 structured sessions, designed to be completed step by step.
Each session typically takes:
All sessions are pre-recorded, so nothing is live. You can pause, rewind, and revisit the content at any time.
Your progress is saved automatically, allowing you to stop, work on the worksheets and apply the strategy to your own business, then return when you’re ready to complete the next session. This makes it easy to move at your own pace without losing momentum or feeling rushed.
Each session includes guided training, practical exercises, prompts, and clear actions, so you’re not just learning, you’re actively building real outcomes as you go.
You’re not left on your own. You have access to professional structured guidance and optional live support if you need clarity or feedback. Additional support options are available for those who want deeper accountability or one-on-one guidance.
Yes. The workshop is self-paced, giving you flexibility to work through it in your own time. You’ll have 12 months access so you can implement without pressure or burnout.
It is designed to be applied. You’ll work through proven frameworks and walk away with clear strategy, messaging, and tools you can use immediately across your business.
This workshop is designed to be applied. You’ll work through proven frameworks and walk away with clear strategy, messaging, and tools you can use immediately across your business.
It focuses on foundations most businesses skip. Instead of tactics or trends, you’ll build clarity first so every future marketing or growth decision makes sense.
A clear vision and mission give your business direction. They help you make confident decisions, stay focused on what matters, and avoid chasing every new idea or marketing trend. When these are clear, your marketing becomes more consistent and your business is easier to grow.
When your vision and mission are aligned, your marketing becomes clearer and more effective. You know what to say, who you’re speaking to, where to spend your budget, and why your message matters. This helps attract the right audience and build trust faster.
Your brand story makes your business memorable, and your values build credibility. Together, they create a brand that feels real and relatable, helping people connect with you beyond just price or features.
Customers trust businesses that clearly communicate what they stand for. When you show what you believe in, not just what you sell, people are more likely to engage, stay loyal, and choose you over competitors.
When you know exactly who you’re selling to, your marketing becomes more effective. Instead of wasting time and money on the wrong audience, you attract customers who genuinely need what you offer.
Clear customer insight allows you to speak directly to real needs and pain points. This makes your messaging feel personal, increases conversions, and reduces wasted marketing spend.
Without clarity, businesses often stall. Decision-making becomes reactive, marketing feels inconsistent, and growth slows. Clear strategy allows you to lead with confidence and scale intentionally.
With a solid mission, vision, and customer strategy, you can make bold decisions, align your team, and create marketing and sales strategies that actually support growth.
