Set Your Business Direction

Mission, Vision, Values & Brand Story

You’ll walk away with the clarity you’ve been chasing: a clear mission, vision and values that give your brand real direction. No more rewriting your About page 14 times or briefing designers with a “vibe.”This is the strategy behind brands that grow fast.

Early Bird Special! Use Code: "Early Bird" for 30% Off!

What You'll Walk Away With

Set a clear direction for your business so you stop winging it and start growing with purpose.

Build trust, attract the right people & shape your brand culture

Understand your customer and inspire action

Make faster, better decisions for your business growth.

Workshop Details

Designed for small business owners, entrepreneurs, and teams, this workshop cuts the guesswork and hands you proven strategies from an award-winning agency.

Whether you’re starting fresh or refining what’s already in place, you’ll get the clarity to lead with confidence and the tools to make smart decisions faster.

Don’t stay stuck without a plan. This workshop is built to help you take action with strategy at the core, so you can lead your business where it’s meant to go.

Whats Included?

Strategy & Direction
Access 20+ years of expert strategy and guidance from Peggy, an award-winning agency founder, with resources that reflect industry changes and deliver proven results.
Worksheets, Guides & Templates
Get professional guidance, how-to content and step-by-step strategies through carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.
Live Q&As & Facebook Community
Join our members-only community to take part in live Q&A sessions and connect with like-minded business owners. Tap into two decades of industry expertise, with resources regularly updated to reflect the latest market trends.
Learn Your Way
Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement in your own time.

The best part? You can complete the workshop at your own pace. Simply follow our proven process and walk away with a powerful mission, a clear vision, and core values that guide your business forward.

What Makes This Workshop Different?

Self-Paced Flexibility
Get 12 months of access so you can learn and implement in your own time without pressure or burnout.
Proven Strategies
Follow the exact strategies we’ve used to help clients grow faster, align their brand, and connect deeply with the right customers.
Hands-On Resources
Access pre-recorded training, actionable worksheets, Canva templates, AI prompts, and live Q&As. Everything you need to move forward with clarity.

Session Breakdown

Session 1: Understanding Your Customer
Gain deep insights into your target audience to tailor your products, services and marketing more effectively.
Session 2: Creating Your Company Brand Story
Craft a clear and compelling brand narrative that sets you apart in a crowded market.
Session 3: Crafting Your Purpose, Mission & Vision
Define a strategic roadmap to guide decisions and inspire your team.
Session 4: Defining Your Company Values
Build a strong brand culture that attracts the right customers and keeps your team aligned.

Get Access To...

9 Pre-Recorded Training Videos
Presented by award-winning agency founder Peggy Worrell. Each session breaks down a key part of setting your business direction.
8 Action-Taking Worksheets
Practical tools to apply concepts directly to your business and strategy.
Exercises & Examples
Guided activities & real-world examples to help you implement with confidence.
Customisable Canva Templates
Professionally designed templates to streamline your branding & planning process.
Real-World Tested AI Prompts
Prompts for tools like ChatGPT and Bard to help you articulate your mission, vision and brand messaging.
Live Q&A Sessions
Get answers to your questions and deeper insights in real time with Peggy and the MYB Workshop Team.

Meet Your Presentor

Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.

Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.

Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.

She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.

Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.

Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.

Foundations For Success

Vision & Mission: Your Roadmap to Growth

A clear mission keeps your business focused, ensuring every decision moves you toward success. Your vision keeps you motivated and on track, helping you stay competitive and future-proof. When both are aligned, your marketing attracts the right audience and builds trust.

Stop second-guessing your business decisions.
Keep your brand message clear, consistent, and compelling.
Make marketing easier by knowing exactly what to say and who to target.

Brand Story & Values: Build a Brand People Trust

Your story makes your business memorable. Your values build credibility. Together, they create an authentic brand that customers connect with.

Stand out from competitors with a brand that feels real and relatable.
Build trust by showing customers what you believe in, not just what you sell.
Attract loyal customers who share your values and stay engaged.

Know Your Ideal Customer: Speak Their Language

When you know exactly who you’re selling to, your marketing becomes more effective. Instead of wasting time on the wrong audience, you attract customers who actually need what you offer.

Increase sales by speaking directly to your ideal customer’s pain points.
Create messaging that resonates and feels personal.
Spend less on marketing while getting better results.

Clarity to Lead & Scale with Confidence

Without clarity, businesses stall. With a solid mission, vision, and customer strategy, you can make bold decisions, grow faster, and stand out in your industry.

Stop wasting time on trial-and-error strategies.
Align your team with a shared vision for success.
Create marketing and sales strategies that actually drive growth.

Backed By Real-World Expertise

Meet Your Host: Peggy

Our Strategist and Director, Peggy is know by clients as Mrs Fix It! Helping businesses turn into successful brands that people LOVE, with a marketing career spanning 20+ years. Her in-depth knowledge of industry insights has generated over $20+ million worth of sales.

Industry-Leading Tools and Techniques

Our workshops are designed with the same tools and techniques we use in our agency every day. Gain access to industry-leading software and learn the secrets of professional-grade marketing without the hefty price tag.

Decades of Experience

With over 80 years of experience under our belt, we’ve fine-tuned our strategies to deliver results. Our workshops are packed with insights and best practices that have been proven to work in the real world. Learn from the experts and apply these tactics to your business.

Real-Life Success Stories

We’ve helped countless businesses achieve their marketing goals. Now, you can benefit from our expertise. Our workshops offer you a chance to learn directly from the success stories of our clients, providing you with actionable insights and practical knowledge.