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Struggling to explain what you do in a way that sells? This workshop will show you how to write product and service descriptions that grab attention, highlight value, and get your ideal customers saying “yes.”
Struggling to sell your product or service because the words just aren’t landing? You know what you offer is valuable—but when it comes to describing it, you either overcomplicate, undersell, or sound like everyone else. If your descriptions aren’t turning interest into action, this workshop is for you.
In this conversion-focused session, you’ll learn how to write product and service descriptions that are clear, persuasive, and built to sell. We’ll show you how to pinpoint what your customer actually cares about and translate that into high-impact messaging that moves them from “maybe” to “yes.”
With expert sales copy formulas, AI-enhanced prompts, and guided worksheets, you’ll be able to write descriptions that build desire, overcome objections, and make taking the next step feel easy. You’ll also learn how to structure your content to suit real buyer behaviour—while still optimising for SEO.
Whether you’re selling services, digital products, coaching packages, or physical goods, you’ll leave with product and service descriptions you can drop straight into your website, proposals, emails, or socials—ready to start converting immediately.
The End Result
No more second-guessing, fluff, or falling flat. You’ll walk away with persuasive, ready-to-use descriptions that clearly communicate what you offer, and helps more of the right people say yes.
Topics Covered:
Strategy & Direction
Access 20+ years of expert strategy and guidance from Peggy, an award-winning agency founder, with resources that reflect industry changes and deliver proven results.
Worksheets, Guides & Templates
Get professional guidance, how-to content and step-by-step strategies through carefully crafted worksheets, templates, guides, and tools designed to help you make the right decisions for your business.
Facebook Community
Join our members-only community to connect with like-minded business owners. Tap into two decades of industry expertise, with updates and announcements that reflect the latest market and technology trends.
Live Weekly Q&A Sessions
Get answers to your questions and deeper insights in real time with Peggy and the MYB Workshop Team.
Learn Your Way
Enjoy 12 months of access to the workshops, giving you the flexibility to learn and implement in your own time.
Meet Peggy Worrell, Founder and Director of Marketing Your Brand – an award-winning brand and website agency.
Peggy launched her first business at 19 and now brings over 20 years of experience in branding, UX design, marketing, and media. She’s helped businesses, from start-ups to scale-ups, generate more than $20 million in revenue across a wide range of industries.
Peggy specialises in turning messy marketing into high-performing brands and websites that connect, convert and grow. These turn into brands that audiences love. Her strategies are grounded in timing, purpose and results.
She knows success doesn’t come from big budgets alone. It comes from clear strategy, smart decisions and a brand that reflects your direction.
Join Peggy in the Set Your Business Direction workshop to gain the tools, insights and confidence to lead your business forward. Use the resources. Ask your questions. She’ll be there to guide you live in the Q&A sessions.
Curious about Peggy’s journey and how she helps businesses like yours grow with purpose? Click below to learn more about her story and expertise.
To get the best outcome from this workshop, please ensure the following:
1. You have a strong understanding of your business
2. A viable market tested product or experience in running your services.
It is beneficial to have been trading in your business for more than 6 months.
Building Better Brands!
Small businesses can now build better brands with actionable workshops, tailored resources, and expert guidance to stand out, grow, and succeed online.
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Contact Us
Ph: 1300 108 400
Email: Info@marketingyourbrand.com.au
Address: 1/35 Township Drive, Burleigh Heads, 4220, QLD, Australia
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