3 tips for choosing a strong brand name… 💌💪
1. Choose a name that’s easy to remember, distinctive and doesn’t have negative connotations. It needs to resonate with your target market, as well as stick easily in their minds.
2. Carefully vet prospective brand names by researching it online, verify if it can be trademarked, and check if the associated URLs are available. There’s nothing worse than getting started, only to receive a cease & desist letter or find out down the track you cannot protect your own brand!
3. Decide if your brand logo will be text-only, known as a wordmark, or if you’ll be using a symbol, or a combination of the two.
🔑 The keys to a great brand name:
✅ It is easy to say and remember⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ It embodies the mission, values, and goals of your business⠀⠀⠀⠀⠀⠀⠀⠀⠀
✅ It’s something people want to be associated with
Phew, that’s a lot to ask of just a word or two! If you’re ready to build your brand online contact us today to learn more about how you can grow your business with a solid brand identity.
Are you following our 3 tips to build a brand name? Leave us a comment below with your thoughts. 👇
I’m the brains (& the energy) behind MYB Workshops.
For 20+ years, I’ve helped business owners ditch the confusion, clarify their message, and build brands that attract the right clients. No fluff, no overwhelm, just proven strategies that work.
If you want to build a brand that feels right and actually brings in business, you’re in the right place!
For more than 20 years, I’ve helped businesses grow with better marketing systems that support long-term plans.
Everything inside MYB Workshops is built from the same strategies, frameworks and practices we use in our agency. These aren’t theories or quick fixes. They’re proven approaches shaped by real-world results and applied across hundreds of businesses.
MYB Workshops was created to make those tools and insights accessible to business owners who want greater clarity and confidence in their business.
I’m glad you’re here in the Blog, explore some of the hot topics our clients ask us about. I hope to see you in the workshops, real soon!
If your business isn’t attracting and converting the right customers, something needs to change.
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Your brand is more than a logo. It’s the foundation of your entire business.
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