💌 5 EMAIL LIST SEGMENTS YOU SHOULD HAVE TO MAKE MORE SALES! ⤵️
Email marketing is a huge revenue generator if you do it right. One way of improving customer experience on your email list is by using segments to deliver more personalised campaigns.
Here’s some of our top list segments to implement:
💌 Purchase history: Your past customers are the people most likely to buy from you again, so be sure to follow up with past customers & share your latest offers
💌 Interests: If you offer a range of products, segmenting by interest in specific categories can ensure your emails are relevant to users.
💌 Inactive subscribers: Set up automation for subscribers who haven’t opened your emails in a while, and try to re-engage them. If they don’t re-engage, you should cleanse them from your list.
💌 Demographics: If you have different ideal customer avatars, you can send more personalised, targeted emails for each demographic.
💌 Abandoned carts: If you don’t send follow-up abandoned cart emails, you’re missing out on profits! Send reminder or incentive emails to users who abandoned their carts to close more sales.
So, what do you think? Do you currently use any of these segment ideas? Or are you inspired to try some new ones? Leave your answers in the comments below. 👇
I’m the brains (& the energy) behind MYB Workshops.
For 20+ years, I’ve helped business owners ditch the confusion, clarify their message, and build brands that attract the right clients. No fluff, no overwhelm, just proven strategies that work.
If you want to build a brand that feels right and actually brings in business, you’re in the right place!
For more than 20 years, I’ve helped businesses grow with better marketing systems that support long-term plans.
Everything inside MYB Workshops is built from the same strategies, frameworks and practices we use in our agency. These aren’t theories or quick fixes. They’re proven approaches shaped by real-world results and applied across hundreds of businesses.
MYB Workshops was created to make those tools and insights accessible to business owners who want greater clarity and confidence in their business.
I’m glad you’re here in the Blog, explore some of the hot topics our clients ask us about. I hope to see you in the workshops, real soon!
If your business isn’t attracting and converting the right customers, something needs to change.
In MYB Workshops, you get proven strategies, expert guidance, and a clear plan that actually works.
Start building a marketing system that works, today!
Brand confusion costs sales. Learn how to position, market, and sell with confidence inside MYB Workshops.
Crafting Your Brand Identity
An on-demand workshop to help you create a brand identity that attracts the right clients, builds trust, and drives real results, without the guesswork.
PLUS Grab your FREE workbook to implement everything instantly!
3 seconds. That’s all it takes for a visitor to decide if they’ll stay or leave your website.
Download this FREE guide to learn 6 proven strategies to keep visitors engaged and turn them into paying clients.
Your brand is more than a logo. It’s the foundation of your entire business.
If you skip this step, you risk wasting time and money on marketing that doesn’t convert.
Download this FREE guide and discover 5 key steps to build a brand that attracts, connects and drives long-term success.
