Hey small business owner, are you holding back your business by assuming your customers think and act the same way you do? 🤔
It’s a common mistake for rookie entrepreneurs. They think things like…
👉 I don’t read or buy from promotional emails, so I won’t bother with an email marketing strategy because I assume nobody does
👉 I don’t like watching video content, so I won’t make any because I assume my customers don’t either
👉 I don’t care about how my purchases come packaged, so I assume this isn’t important to anybody else either
👉 I don’t search for products or new businesses on social media, so I assume nobody else does either
👉 I don’t read blogs, so I don’t bother writing any since I assume no one will read them either
It’s important to examine our own habits and biases and ensure we aren’t limiting our success through narrow views.
Instead, get used to thinking from the perspective of your target market at all times. Even if you think you are your target market, you’re still just one person. What you, your friends, and your family does is not necessarily a solid indication of actual market behaviours.
Look for data and research to inform your brand, marketing, and business decisions instead, and watch your business grow! ⚡️
Leave us a comment below with your thoughts. 👇
I’m the brains (& the energy) behind MYB Workshops.
For 20+ years, I’ve helped business owners ditch the confusion, clarify their message, and build brands that attract the right clients. No fluff, no overwhelm, just proven strategies that work.
If you want to build a brand that feels right and actually brings in business, you’re in the right place!
For more than 20 years, I’ve helped businesses grow with better marketing systems that support long-term plans.
Everything inside MYB Workshops is built from the same strategies, frameworks and practices we use in our agency. These aren’t theories or quick fixes. They’re proven approaches shaped by real-world results and applied across hundreds of businesses.
MYB Workshops was created to make those tools and insights accessible to business owners who want greater clarity and confidence in their business.
I’m glad you’re here in the Blog, explore some of the hot topics our clients ask us about. I hope to see you in the workshops, real soon!
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