How To Write Better Email Subject Lines

The art of the subject line is possibly the most crucial part of your email – but they are easily overlooked.

Here’s our quick tips for writing better email subject lines and increasing your open rates!

Keep it short: Allow your subscribers to read your entire subject line by keeping it under 50 characters or 5-7 words.

Capitalise the first word only – keep it personal and casual just like a chat between friends.

Add an emoji to stand out and avoid using lots of exclamation points or capitalised words.

Use action words in phrases such as “Look what’s arrived” instead of “here’s an update”.

Create some urgency by using words such as “available now”, “hurry – it’s your last chance” or “ending soon”. Being direct works well for conversion.

Avoid the spam filters by always avoiding the words “urgent”, “free” or “limited” – they are an automatic flag for spam

Personalise your subject line by using merge tags for first names. For example “Hey Sarah, we’re excited to share this with you”.

- Offer a “hook” – the most juicy, value-based piece of info should be the topic of your subject line. It should draw and capture the attention of what your audience would want or relate to.

How do you go when writing email subject lines? Do you prioritise them or are they more of an afterthought? Let us know in the blog comments below.

Hi There, I'm Peggy

I’m the brains (& the energy) behind MYB Workshops.

For 20+ years, I’ve helped business owners ditch the confusion, clarify their message, and build brands that attract the right clients. No fluff, no overwhelm, just proven strategies that work.

If you want to build a brand that feels right and actually brings in business, you’re in the right place!

Hi There, I'm Peggy!

For more than 20 years, I’ve helped businesses grow with better marketing systems that support long-term plans.

Everything inside MYB Workshops is built from the same strategies, frameworks and practices we use in our agency. These aren’t theories or quick fixes. They’re proven approaches shaped by real-world results and applied across hundreds of businesses.

MYB Workshops was created to make those tools and insights accessible to business owners who want greater clarity and confidence in their business.

I’m glad you’re here in the Blog, explore some of the hot topics our clients ask us about. I hope to see you in the workshops, real soon!

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