You’ve probably heard about influencer marketing, right? And in recent years we’ve seen the rise of the micro-influencer, too.
Unlike regular old influencers who boast hundreds of thousands of followers (if not millions!), micro-influencers are niche content creators with anywhere between 5K-55K followers on social media.
These creators are small but mighty, and a strategic partnership can spell success for your business thanks to their super-niche content and strong audience relationships.
But choosing the right micro-influencers to work with can be challenging.
At MYB we use the 3 R’s Rule:
⭐ Reach- Ensure their audience is niche (5-5,000 followers) and must maintain a prominent area of passion or specialisation.
⭐ Relevancy- You need to check that their content is relevant to your business and your values.
⭐ Relationships- Must have strong relationships with their followers. Check their comments section and look for a two-way dialogue with their audience. Also, look to see if they publish to youtube or video content on their channels. (Video content = a higher engagement rate with their audience.)
The right micro-influencer partnerships can really boost your brand and play an integral part in your marketing strategy. If it’s time to grow, consider implementing an influencer strategy!
➡️ Want to explore influencer marketing and figure out how to find the right partnership for your brand? Head on our to our blog to read all about it – the link is in our bio.
I’m the brains (& the energy) behind MYB Workshops.
For 20+ years, I’ve helped business owners ditch the confusion, clarify their message, and build brands that attract the right clients. No fluff, no overwhelm, just proven strategies that work.
If you want to build a brand that feels right and actually brings in business, you’re in the right place!
For more than 20 years, I’ve helped businesses grow with better marketing systems that support long-term plans.
Everything inside MYB Workshops is built from the same strategies, frameworks and practices we use in our agency. These aren’t theories or quick fixes. They’re proven approaches shaped by real-world results and applied across hundreds of businesses.
MYB Workshops was created to make those tools and insights accessible to business owners who want greater clarity and confidence in their business.
I’m glad you’re here in the Blog, explore some of the hot topics our clients ask us about. I hope to see you in the workshops, real soon!
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